Why do some business owners decide against having a website? Most of the time, it is a lack of understanding as to how and why it is critical to running a business. You may reckon it is too expensive, not needed or that you are not tech savvy. I hope to bring some clarity in […]
Why have a website? Read More »
Social media is quickly becoming one of the most important facets of digital marketing, providing incredible benefits and with the potential of reaching millions of possible customers worldwide. You are missing out an incredible marketing opportunity if you are not using this profitable source as it makes it easy to spread the word about your
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Branding is defined as the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. It defines who you are and what you stand for as a business. Brand consistency is defined as the pattern of expression that affects what people think about your company. The more
Consistency, the Key to Successful Branding Read More »
This sketch gives a brief overview of how the logo design process is completed: Design brief: Conduct a questionnaire or interview with the client to get the design brief. Focus on the results and outcomes of the design and the business objectives of the design project. It should allow you (the client) to focus on exactly
The Logo Design Process Read More »
Technology is rapidly and constantly changing. A static website was all that was needed at one stage. Now, a website is a living, breathing entity; so every update once it is “live” on the internet, plays a part in its interaction with visitors, customers, and the powerful search engines. A static website without updates of
Why should you update your website content? Read More »
