Having a website, logo and all the marketing strategies that goes along with these things are part of branding – telling your story. “Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. …
Branding is defined as the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. It defines who you are and what you stand for as a business. Brand consistency is defined as the pattern of expression that affects what people think about your company. The more …
This sketch gives a brief overview of how the logo design process is completed: Design brief: Conduct a questionnaire or interview with the client to get the design brief. Focus on the results and outcomes of the design and the business objectives of the design project. It should allow you (the client) to focus on exactly …
