The Importance of Social Media

Social media is quickly becoming one of the most important facets of digital marketing, providing incredible benefits and with the potential of reaching millions of possible customers worldwide. You are missing out an incredible marketing opportunity if you are not using this profitable source as it makes it easy to spread the word about your product and mission.

Why Social Media:

  • Social media improves brand awareness

Social media is vital to a brand’s identity as not only does it drive awareness and engage your audience, it builds trust and long-lasting loyalty through conversation which is interaction between a brand and its audience. To stand out, you must keep your content interesting, relevant to your brand and, most importantly, relevant to your audience.

  • Allows you to engage with your customers

Social media is about being social and forming real relationships. The more real you are, the more loyalty you’ll build. When customers talk to you, talk back to them. Communication and engagement with customers will win their attention and convey them your brand message enabling your brand will reach a wider audience in real terms and gets itself established.

  • It improves brand loyalty

If you want your social media marketing to be effective, you need active, engaged, and loyal followers. Your social media presence makes it easier for your customers to find you and connect with you. The result being an upsurge in customer retention and customer loyalty. Developing a loyal customer base is one of the main goals of almost any business. To do so it is essential to create a social media strategy that includes a cohesive plan for PR, SEO, link building and prospect mining to keep up with your competition. Sharing valuable or useful content with your followers will also improve brand loyalty

  • It is cost-effective

Social media is possibly the most cost-effective way for an advertising and marketing strategy.  It is nearly free, it is available on the web 24/7 and it offers unlimited reach!  Social media is all about “word of mouth”.  Provide good content on your site and your connections will share it – at no cost to you.

  • It provides healthier customer satisfaction

Customers love to be acknowledged on social media. They appreciate the fact that when they post comments on your page they don’t receive a computerised response only. This plays a vital role in networking and communication and will create a voice for your business which is important in improving the overall brand image. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

  • It creates marketplace awareness

Marketplace awareness is the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence and it can help you get information and a better understanding of your industry.

  • It increases website traffic

By sharing your content on social media, you give users a reason to click-through to your website. The more quality content you share on social media, the more inbound traffic you will generate while making conversion opportunities.

  • It enhances SEO rankings

Businesses sharing their content on social media are sending out a brand signal to search engines that speaks to their brand validity, integrity, and constancy.

  • It generates more brand authority

When customers see your company posting on social media, and by you replying to their queries and posting original content, helps them build a positive image of your brand in their minds. Regularly interacting with your customers proves to them that you and your business care about them. These satisfied customers will be vocal about their positive purchase experience, resulting in advertising be done for you by genuine customers who appreciated your product or service.


As discussed above, consistent social media marketing has many advantages for new and established brands and will result in growth in your brand and business.